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SHIFT- Women Impact Network

At SHIFT, our mission is to promote positive representation of Israel and those who fight for human freedoms alongside us by shifting toward coordinated, creative, and strategic public diplomacy.

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Our Founding Team

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Shirel Liberman

​Advocacy activist  in Hebrew, English and Spanish. Graduate of "Voices of Israel" program of the Ministry of Diaspora.
Currently VP of Operations, engaging in research, policy promotion and advocacy for Jerusalem related topics

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Esther Barak Landes

Heading Women United For Humanity global network, ProWoman president and experienced executive in deal making and business management

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Sharona Shir Zablodovsky

Member of Deborah Forum - Women in National Security and Foreign Policy. Roderman program M.A graduate, University of Haifa, with a focus on Israel Diaspora relations. Past experience in the Policy Research Center, investigating the incitement in the UNRWA education system

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Zohar Koch

M.A student in cultural studies at Tel Aviv University, director of video content at a subsidiary of Mccann. PD initiative leader since the Iron-Swords war

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Mor Melamed

Lead on projects coordination. Engineer in Data domain, experience establishing data based processes and project management consultation

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Sharon Israel

CEO of xtra-mile, marketing company specialized in technological/B2B marketing. PD initiative leader since the Iron-Swords war

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Yifat Leder

Specializes in communication of changes and strategic construction of messages. Former CEO of culture domain Public Relations office. Currently lecturer in The Erasmus University in Rotterdam, Department of Media and Communication

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Rita Brudnik

Specializing in building communities based on activism, creating a network of organizations. Experience in operation management and as social entrepreneur in the NGO sector 

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Einat Nativ

Lives in Kibbutz Nir David, experienced in creative domains. Private business owner in Art, design and web design. Founded SHIFT team together with Ran from MFA 

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Meital Gabay

Lawyer, Professional Presenter and life and fitness coach. Empowering people for making changes for the better

Forum of Advisors

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Ran Natanzon

Head of governmental collaboration

Serving as head of innovation & Country branding, Public diplomacy Division, MFA

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Omer Kalderon 

Head of Social Impact Collaboration


Heading Value creation, SOMV, co-founder Tech4changes startup with extensive experience in establishing and growing communities

Impact in Numbers

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Achieved and maintained by volunteer work by SHIFT team.

Building for more impact and for more support for the Change Leaders in the network.

Change Leaders in Network : 100+

Network second circle: 5000+

Network represented: 5

Countries represented: 20+

Experts in Network: 20+

Connections Made: 50+​

We have seen that collaboration and a proactive mindset are key in the battle against the well-oiled machine of disinformation and hate. We guide and train leaders, implement community-building and project management, and adapt cutting-edge technology to scale our impact effectively. We bridge gaps and empower activists and leaders to work together in a more cohesive, impactful way with better results.

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SHIFT is a grassroots initiative dedicated to fostering public diplomacy efforts since the Iron Swords War, amplifying public diplomacy for humanity.

Our team spans all sectors, leveraging our collective experience in social, tech, strategy and marketing to serve as a hub, connecting various networks, both new and existing, within this domain.

We serve as a knowledge and connection hub for global and Israel-based networks, comprised of partners who share our commitment to fighting extremism. ​Our team leads and facilitate communication and collaboration frameworks to actively foster a robust public diplomacy community​.​

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  • Existing Pre-Iron Swords War Public Diplomacy Group Leaders: Continuing to support and expand their impactful work.

  • New Public Diplomacy Entrepreneurs and Projects: Including on-field and digital advocacy campaigns, tech projects, and training initiatives that leverage global volunteer communities for joint efforts.

  • Israeli NGOs and Women’s Organizations: Such as Forum Dvorah, Prowoman, FOA, Code For Israel, and others, providing valuable connections to experts and consultation services.

  • Women United for Humanity: Led by Esther Barak Landes, this global and impactful network was initiated after 07.10 and comprises influential women around the world.

  • Official Ministries: Including the Ministry of Foreign Affairs and the Ministry of Diaspora Affairs and Combating Antisemitism.

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Main Efforts

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  • Community Platform: Actively fostering communication at multiple levels.

  • Mutual Projects: Initiatives and knowledge sharing within the network. Shared Base: Specialists, volunteers, and community active hubs around the globe.

  • Goal-based Forums: Creating and Managing platforms for focused collaboration and idea exchange

  • Impact Measurement: Shared insights from all BI tools back to the community, ensuring continuous improvement.

  • Proactive Member Empowerment and Training: Offering training on AI and other tech and soft skills tailored to the community’s needs, preparing members for upcoming challenges and bridging the gaps

  • Community Events and Networking: Organizing events to foster connections and promote community engagement.​ Linking network members to valuable resources and opportunities.

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At SHIFT, we believe in the power of community and collaboration to drive positive change. Join us in our mission to amplify public diplomacy for humanity and create a brighter future for all

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